TMHS 010: Jonathan Bailor – The Calorie Myth

In this episode of The Model Health Show we’re happy to welcome Jonathan Bailor on to talk about his upcoming book, “The Calorie Myth”.

Jonathan is, by far, one of the leading authorities on health and nutrition in our world today. You’re in for a lot of “ah-ha!” moments, and some insights that will likely change your life.

Jonathan has devoted years of in-depth research, digging through thousands of peer reviewed medical papers, and uncovering the truth about why diets fail. He’s also come to the forefront with simple programs to teach you how to lose fat, smarter, and keep it off long-term.

Today he’s going to share how common misconceptions about diet and exercise are leading to an epidemic of poor health and obesity. This is an EPIC show, to say the least, so get your pen and paper ready because you’re about to blown away!

In this episode you’ll discover:

  • Why the vast majority of diet and exercise programs fail.
  • Why the concept of the “calorie” may have been the downfall of our last 2 generations.
  • How your body automatically self-regulates your metabolism.
  • What impact eating “non-food” has on your body and brain.
  • The difference between short-term weight loss and long-term fat loss.
  • Why eating less will slow down your metabolism (this one is critical to know!)
  • What important tissues in your body are lost when you cut calories.
  • Why there’s a 95.4% failure rate for long-term weight loss with conventional diets.
  • Why popular weight loss shows are misleading the public.
  • How to differentiate “SANE” foods from “inSANE” foods.
  • Why starch is 2 times more likely to be stored as body fat than protein is.
  • What foods need to be the BULK of your nutritional intake to keep fat off long-term.
  • Why you want to keep micronutrient-rich foods at the top of your shopping list.
  • How certain body types “fit” certain exercise programs and make them look good.
  • Why exercise quality is far more important than any quantity you do.
  • What huge mistake most people are making when they lift weights.
  • How to find the most effective fitness and exercise programs for long-term health.

Items mentioned in this episode include:

 The Smarter Science Of Slim

Thank you so much for checking out this episode of The Model Health Show. If you haven’t done so already, please take a minute and leave a quick rating and review of the show on Apple Podcasts by clicking on the link below. It will help us to keep delivering life-changing information for you every week!

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  • Dean
    19 Jul 2013, 12:19 am

    I have a few Questions so I can help people along their path as well as myself. Why is it that some people eat like total crap but are still thin? Also I am a vegetarian at the moment and I want to build muscle what should I do for food? I use some of the Vega products and I also use hemp protein powders. What do you think, is it still just as easy to build muscle on plant-based protein?

    • Shawn
      19 Jul 2013, 4:10 am

      Hey Dean, great question about eating junk and still being thin. I actually just did a keynote presentation today, and mentioned this exact phenomenon. To make it short and sweet, it’s based on what their hormones are doing. Many people experience that, when they’re younger, they can seem to eat a lot of junk and low quality food (and I mean A LOT) and it doesn’t have much of an impact on their weight… but when they get older, the whole ball game changes, and if they even look at a bagel their butt gets bigger. Bottom line, it’s because their hormones have changed.

      Honestly, the vast majority of the people who you see saying that they’ve built their muscle on plant foods were already well built to begin with. Sure, you can build a bit, but you have to be EXTREMELY strategic about it. The pitfalls vegans and vegetarians fall into is relying to heavily on grains, and causes some serious metabolic and intestinal issues long-term. You can get results in a more efficient way taking the lacto-ovo vegetarian approach (as long as you do well with Whey).

      On a veg approach, you’d need to consume MASSIVE amounts of veggies, green superfoods (like spirulina), and try to eat higher fat and protein the best that you can. I hope that helps, and thanks for the great question!

  • Seth B
    20 Jul 2013, 1:10 am

    dang. i mean wow. quality info. and i’m really trying to soak up the info about exercising smarter. that guest is amazing. thanks for having this talk and please bring more of the same…that good quality info…and keep that coming

  • Dan Thompson
    22 Jul 2013, 6:07 pm

    Hey Shawn,

    I have a reasonably athletic build as a result of playing sports and an on and off relationship with the gym – predominately incorporating those compound movements you and Jonathan discuss in the podcast. I also have a fairly solid metabolism and am tall (6’6) which makes putting mass on incredibly difficult primarily due to cost constraints. I’ve had success putting weight on, but that was before I was lactose intolerant (I ate a ton of cottage cheese) and long before I decided to remove gluten from my diet. You mentioned in the podcast you actually bulked up to hit your physique – what suggestions could you give in terms of what to eat (so far I got cacao, coconut, sweet potatoes, full fat greek yogurt, organic ground beef on the list) that won’t break the bank and if there’s any additional advice you have in terms of the gym.


  • Andreas
    27 Aug 2013, 1:54 pm


    In this show you focus much on weight loss, but what about gaining weight? One advice from this episode is to look at micronutrients per calorie which almost automatically leads to a diet that’s low on calories. What about me that only gain weight by doing heavy weight training combined with lots of weight gaining powder? Can I too apply the diet discussed in the episode and gain 10kg?